We thought about doing a caption competition with this one, asking 'What is Peter thinking?'. But, any answer would be right. That's the thing about this photo. It's everything. Winner. Lick. x

This kid's on 4k an hour, and gets free stuff sent to her all the time. But we got her for a packet of rusks and some warm milk, because we mailed her direct and didn't go through the agent.

Simple, really - but effective. If you've got a decent quality gorilla mask, or something similar, stack some Lick tubs on it and you've won. You're a winner. You've done it! Lick. x

Two different styles of eating Lick here. At the front we have a young lady, confident and experienced, who laser beams it into her eyes, digests it in her brain, and sends the energy to Mars. Behind her is Sophie, her mate.

This is literally how Caroline eats Lick. She doesn't use her hands. Really, REALLY weird. WINNER. Lick. x

The street value of a Lick tub may well be over £100, but sending kids from Rosendale in to Sainsbury's to steal it for you is just immoral. This image was taken off the security cam though, which is cool. Lick. x

One if our organic cotton tote bags, hanging off the shoulder of a healthy looking young woman in Nicaragua. It's nearly summer, we'll all be running about in the sun with a stick over our head soon enough. Stay strong. Lick. x

Look at all those creeps behind Lyndsey. All she's trying to do is eat a Lick tub with her tongue alone. GET OFF HER. Anyway, loads of Lick heading her way. WINNNN! Lick. x

Hilariously cursed with tiny little mouths, guinea pigs are a cute and funny accompaniment to anything. Therefore, WINNER. A load of fro-yo is heading your way. Lick. x

Kidnapped and used as a guinea pig in the infamous spoon/human DNA swap experiments 2005, Professor Spoonydigits emerged from the episode emotionally wrecked but with cool spoon fingers. Mind blowing. WINNER. Lick. x

FACT: It's possible that's it's likely that eating Lick at University may help you possibly achieve 100% in all modules. George not only gets a first with honours, but a load of free Lick for her and her mates. WINNER. Lick. x

Come on, fair's fair. James put three cute as hell chicks INSIDE A LICK TUB and sent us this photo. Take note: this is how you win. Lick. x

Cara: Let's go get a Lick? Mish: What's the weather like? Cara: Who cares. Mish: I love you. Cara: I Love you too.

I didn't know a dog could project as much emotion as a human can in a single photo. But, look... pure indulgence. This guy licked the tub so clean we could use it again! (Joke). Lick. x

She's smashed her nose TO BITS. The tears, the pain, the horror... yet, when someone placed a Lick into her hands - pure joy. She won a years supply of music. Lick. x

YES! Stick a tub on your head... ALWAYS. When we started Lick we'd usually end up with a tub on our head at some point during the day. All the best ones do it. YES! Get it on there! This person wins loads of stuff. Lick. x

I remember looking at this for about 7 minutes non-stop when we first saw it. So much going on, and it's all perfect. Mai got a bunch of free stuff for this, then she made a film for us and some other stuff. Thanks Mai! Lick. x

It's the hat. And the glasses. And the smile. And the face in general. Who is this guy? Find him. Lick. x

Ky tried to grow a mustache once, it was hilarious. He hasn't tried again. This guy, on the other hand, probably tried to not have a mustache once and everyone was talkling about it. Lick. x

It's like something from Vogue, right? Molly and her sister Rosie work in the shop sometimes. Exceptional staff. Lick. x

Holly sent in the very first Lick T-shirt photo-wall entry. Here she is... all tucked in, hand on her hip, hair all nice. Very presentable. This is how all Lick T-shirts should be modeled. Lick. x

Parents - take note. This is how to make a child happy. Incredibly comfy chair, a blanket over the knees, and a Lick fro-yo. Can she smile any more? Lick. x

Rosie used to take her Lick tubs home, wash them out then put them on a shelf in her bedroom. She told us this after we gave her a job at the shop. Note to self: Make sure Rosie isn't stealing the cleans ones for her collection. Lick. x

Just a simple dog selfie (timer) - showing off his new Lick sticker. And, look, he's accidentally stepped in his own bowl! Lick. x

Nice to have someone getting their fish eye lens out for a Lick shot. It isn't often you'll only get the lower half of someone in a photo, especially a Photo of the Month winner... but there you go. Nice photo, eh? Lick. x

Do you know we were the first shop to have deckchairs in the North Laines? Now they're all over the place. This photo is a really nice example of people using them. Lick. x

Look, if you're going to be a magician or something, follow this guys tips. Look smart (collar done up, over a nice jumper), side parting, clean face, thumbs up. Lick. x

These two played in our shop for a session then uploaded this cracker. You can tell they're bezzies, can't you. They were like "let's go to the beach". Really fun day. Lick. x

I don't know who this person is, but I bet she's doing OK. Lick. x

People in Dalston try to nail this look when someone gets their camera out. Thella (cool name) does is naturally. Holding a Lick tub helps, of course. Lick. x

Here we are with Charlotte Church. She played some songs in our shop. She was like "let's have a photo, let's have a photo". Lick. x

You know what I love? People who are creative with the bottom right and left hand corners of their photos. Aside from this, I like the P.O.V and the guy's facial expression. Hence, photo of the month. Lick. x

Best friends, nothing to worry about, having a right laugh. When they get to their early twenties they'll look more serious and have stuff to do, but in the moment captured here it's all perfect. Winner. Lick. x

Patty thought these spoons would work the same as "weak glasses" and then she tried to "zoom in" on her frozen yogurt. Photo of the month. Lick. x

So many people point at this photo as they walk past our shop. We've known Scott since Frightened Rabbit were tiny, but now they're massive so we got him in to play us some songs. He said it's the most important thing he's ever done. Lick. x

This is the drummer from a band Called Odonis Odonis who played a gig in our basement. Here he is after 2 days of travelling and not sleeping. Once he noticed the Lick on his head he ate it then felt fine. Lick. x

This guy is eating Lick the way it's supposed to be eaten - with a contented expression, lots on the spoon, in a vest, Lick sticker stuck. Lick. x

She makes a small look like a large. Imagine what a large would look like. It'd look like a well designed bucket. Lick. x

This guy's a model now - I saw his face in massive at a tube station in London. No wonder he won photo of the month. Lick. x