The Lick Story

We started making frozen yogurt in our school holidays. It tasted amazing so we tried selling it from an old ice cream trike we’d fixed up. We sold loads and used the savings to buy a second trike. Each summer we made creamier, more delicious frozen yogurt and grew the business to involve more of our friends. After 5 summers we’d saved enough to open the UK’s first ever frozen yogurt shop in Brighton.

When we closed the shop to spend more time making the tubs that were on sale across the country, thousands of friends came along to celebrate the end and the beginning of something beautiful.

Each tub of Lick is proof of the existence of friendship and love.

  • 1998

    Owain on the left, Ky on the right. Aged 14.

    We met in school, aged 11. One day we made our own frozen yogurt at home and wondered why it wasn’t on sale anywhere. At first we just froze shop-bought natural yogurt with fresh fruit. Then we began making our own yogurt to improve the taste and texture.

  • 2000

    Ky and Owain’s first day on the trike. Aged 17.

    This was our first day on the trike. Sales started off slow but within a week we had loads of regulars who came back every day.

  • 2001

    Owain, with our second trike
    We saved up our profits from the first summer and bought a second trike the next year.
  • 2005

    Owain serving from the ice cream van.
    Eventually we saved up enough to buy an old Range Rover, which we converted into an ice cream van so that we could sell our frozen yogurt on the beach.
  • 2006

    Our friend Ru watching the bouncy castle after a day on the fishing boats (left), Ky inside the bouncy castle (right)

    We then took over the whole beach. We had deck chairs, a bouncy castle, a food van, the ice-cream van, and the 2 trikes. This meant we were able to work with loads of our friends – many of whom still help with Lick today.

    Cleaning out sand from inside the bouncy castle was no joke – this was a dangerous job with a high risk of practical jokes.

    Our friend Ru watching the bouncy castle after a day on the fishing boats (left), Ky inside the bouncy castle (right)
  • 2008

    Owain and Ky outside their new shop (left), Lick Music Session (right)

    Knowing that Brighton would be the perfect place to open the UK’s first frozen yogurt store, we decided it was time to leave Tenby. We were lucky enough to find somewhere in Brighton’s famous North Laines. Just after we opened up we started to invite bands in to play intimate in-store music sessions. Since 2008 we’ve had names such as Charlotte Church and Frightened Rabbit play in our shop.

    Owain and Ky outside their new shop (left), Lick Music Session (right)
  • 2009

    Word of mouth spreads about Lick

    Incredible frozen yogurt, really friendly staff and loads of in-store music events, art installations and pop-up cinema screenings meant that Lick quickly developed a large and loyal following.

  • 2010

    The first Lick tubs

    We had developed the Lick Tubs in the small factory under our shop, and started to sell them in local deli’s and shops, using feedback from our customer’s to improve the recipe. The old trike was used to deliver Lick around Brighton so we could keep our carbon footprint small.

  • 2011

    Take a walk with Rosie through Brighton’s famous North Laines, hang out with Owain and the Lick staff in the busy store and then take a peek downstairs, where I’m making some Lick Tubs in the secret fro-yo factory under the shop.

  • 2012

    Lick tubs finally launched nationwide – winning a Great Taste Gold Award and getting stocked in our favourite stores within just 6 months. Production moved from the factory under the shop into the only carbon neutral dairy in the UK. We were still hosting live music sessions in the shop, and in 2012 Frightened RabbitMaps & Atlases and Female Band all played for us. Our retail tubs became available all over the UK, in the best deli’s, health-food stores, independent cinemas, schools, universities and loads of other interesting venues . Other notable keywords from 2012: Deckchairs, Photo-wall, Theme-SongJuice-ballsRosie Curran / art exhibitions, Brighton Fashion week, FatCat RecordsCompetitions & Winners.

  • 2013

    We went into Ocado. We started a record label called Lick Music. The Lick fan-club ‘Special Gang‘ launched and has over 300 members. We appeared as experts on the CBBC program Trade Your Way To The USA. Lick came first in Independent consumer panel testing carried out by The Cardiff Metropolitan Food Industry Center. We were the youngest ever brand to be selected as a Cool BrandJohn Torode (Masterchef) became a fan and reviewed our tubs.

  • 2013 – Shop Closing

  • 2013 – Sainsbury’s

  • 2014

    In 2014 we moved into our Lick Warehouse. In here there’s a stage for the bands, a classroom for our new ‘Lick School’ talks, a yogurt room for inventing new Licks, and an art studio which we give to artists for one month residencies. And, occasionally someone does admin. We are still the only 100% yogurt fro-yo in the world, and Lick tubs are becoming available from more and more places.