Whilst still in school, Owain Williams and I (Ky Wright), began making and selling frozen yogurt from a trike during summer holidays. ten years later, there is still nothing we would rather be doing.
Below, see how we went from one trike, to the first frozen yogurt store in the UK, to Lick tubs, which everyone will be able to enjoy.
The two of us met at school in Tenby, Wales. We were best friends from the age of 11. We were both interested in food and made our first frozen yogurt at home, in my kitchen. We knew straight away that we were on to something big.
This photo marks the first time Tenby saw an ice-cream trike in the street. We started the trend there, and now Tenby has several venders on various street corners. A queue for our froyo was becoming a prominent landmark in the town. Each summer we’d serve frozen yogurt and ice-cream to thousands of tourists and locals, 7 days a week all season long.
Despite repeated threats of violence from established ice cream vendors, we expanded, purchasing a second trike the next year. Even with two trikes in a small sea-side town, the queues for our frozen yogurt would wind down the street.
Ready for a new challenge, and keen to find jobs for the rest of our friends we expanded even further, taking over the entire beach, including ice cream vans, deck chairs and a bouncy castle.
after a day on the fishing boats
All of our friends had to help out in-between their own jobs to help run the sprawling beach empire. The friends who helped out on the beach are still important members of the Lick family today.
I didn’t find my princess in there! This job wasn’t as fun as it looks, bouncy castle maintenance is a serious business…
Knowing that Brighton would be the perfect place to open the UK’s first frozen yogurt store, we decided it was time to leave Tenby. Here we are looking fresh faced and excited. You have to visit the shop for yourself to see if we still look as fresh!
Incredible frozen yogurt, really friendly staff and loads of in-store music events meant that Lick quickly developed a large and loyal following.
…and here is the next step…introducing Lick in Take-Home tubs!
In 2012 we wanted to shake it up a bit, so started hosting live music sessions in the shop – so far this year Frightened Rabbit, Maps & Atlases and Female Band have played for us. Also our retail tubs are now available all over the UK, in the best deli’s, health-food stores, independent cinemas, schools, universities and loads of other interesting venues . Other notable keywords from 2012: Deckchairs, Photo-wall, Theme-Song, Juice-balls, Rosie Curran / art exhibitions, Brighton Fashion week, FatCat Records, Competitions & Winners.