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The Lick Story

Whilst still in school, Owain Williams and Ky Wright began making and selling frozen yogurt from a trike during summer holidays. 10 years later, there is still nothing they would rather be doing.

Below, see how they went from one trike, to the first frozen yogurt store in the UK, to Lick tubs, which everyone will be able to enjoy.

Owain on the left, Ky on the right

Ky and Owain met at school in Tenby, Wales. They were best friends from the age of 11 and both had an interest in food. They made their first frozen yogurt at home, in Ky’s kitchen, and knew straight away that they were on to something big.

 

Ky and Owain’s first day on the trike

This photo marks the first time Tenby saw an ice-cream trike in the street. They started the trend there, and now Tenby has several venders on various street corners. A queue for their produce was becoming a prominent landmark in their town. Each summer they would serve frozen yogurt and ice-cream to thousands of tourists and locals, 7 days a week all season long.

 

Owain, with the boys second trike

Despite repeated threats of violence from established ice cream vendors, they expanded, purchasing a second trike the next year. Even with two trikes in a small sea-side town, the queues for their frozen yogurt would wind down the street.

 

Owain serving from the ice cream van.

Ready for a new challenge, the boys expanded even further, taking over the entire beach, including ice cream vans, deck chairs and a bouncy castle.

 

Their friend Ru watching the bouncy castle
after a day on the fishing boats

All of their friends had to help out in-between their own jobs to help run the sprawling beach empire. The friends who helped out on the beach are still important members of the Lick family today.

 

Ky cleaning sand from inside the bouncy castle

Ky won’t find his princess in there! This job wasn’t as fun as it looks, bouncy castle maintenance is a serious business…

 

Owain and Ky outside their new shop

Knowing that Brighton would be the perfect place to open the UK’s first frozen yogurt store, Ky and Owain decided it was time to leave Tenby. Here they are looking fresh faced and excited. You have to visit the shop for yourself to see if they still look as fresh!

 

Word of mouth spreads about Lick

Incredible frozen yogurt, really friendly staff and loads of in-store music events meant that Lick quickly developed a large and loyal following.

 

…and here is the next step…introducing Lick in Take-Home tubs!



 

Take a walk with Rosie through Brighton’s famous North Laines, hang out with Owain and the Lick staff in the busy store, then take a peek at Ky making something very new and super-exciting in the secret fro-yo factory under the shop.
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